88%
Feel that their “love of travel is a huge part of how they define themselves”
55%
Agree that travel “empowers people to feel more ‘knowledgeable’”
3 out of 4
“Aspire to be an ‘expert’ within their social circle and the first to discover new locations”
38%
Agree that ‘visiting a local food market to learn and pick your own ingredients for an authentic meal’ is an experience that they desire
55%
Feel that the ‘uniqueness of the destination or experience’ has the most influence on deciding where they want to travel
*2,300 travellers (aged between 20 to 45) from 11 different Asia Pacific markets were surveyed
SEE ALSO: Why solo travelling for women can be fulfilling
This article was originally published in the December 2019 issue of SilverKris magazine
