This Privacy Policy applies to all information collected by Singapore Airlines Limited or by its business partners (including Ink Publishing Pte Ltd) on its behalf under Clause 1 below.
For the purpose of this Policy, “we” and “our” shall refer to SIA.
1. WHEN IS INFORMATION COLLECTED FROM YOU?
1.1 When you register for or use any of our services on www.silverkris.com (the “Website”)
1.2 When you take part in any contest, survey or promotion conducted by us and/or our business partners on the Website.
1.3 When you register as a member of the Website.
2. WHAT IS THE INFORMATION USED FOR?
2.1 Information which you provide to us may be used and disclosed by us and our affiliates, business partners and contractors (who may be based outside Singapore) for the following purposes:
2.1.1 to respond to your requests and queries;
2.1.2 to provide goods and services to you;
2.1.3 to verify and process your personal particulars and payments;
2.1.4 to communicate with you;
2.1.5 to enforce contractual and legal rights and obligations;
2.1.6 for marketing research, user profile and statistical analysis;
2.1.7 to send you information, promotions, updates, and marketing and advertising materials in relation to our goods and services and those of third party organisations;
2.1.8 complying with law, the requests of law enforcement and regulatory officials, or orders of court; and
2.1.9 for any other purposes for which we have obtained your consent, including during the registration process under our Member Terms and Conditions.
2.2 In the event that you participate in contests or other promotional programs on the Website sponsored or organized by third parties or purchase goods and services offered by third parties or offer goods and services to third parties on the Website, your information may be disclosed to and used by such third parties.
3. USE OF COOKIES
3.1 SIA uses “cookies”, where a small data file is sent to your browser to store and track information about you when you enter the Website. The cookie is used to track information such as the number of users and their frequency of use, profiles of users and their preferred sites.
3.2 SIA or its business partner may use an independent company (the “Third Party Market Research Company”) to measure and analyse the Internet usage across the Website. SIA uses the Third Party Market Research Company’s services to collect the following core information on the usage of the Website, including:
3.2.1 The number of page views (or page impressions) that occur on the Website;
3.2.2 The number of unique visitors to the Website;
3.2.3 How long these unique visitors (on average) spend on the Website when they do visit; and
3.2.4 Common entry and exit points into the Website.
3.3 This information is collated by the Third Party Market Research Company and provided to SIA and/or its business partners to assist in analysing the usage of the Website. Such data is also accessible by media organizations and research companies, for the purpose of conducting industry comparisons with other Internet portals.
3.4 Pages on the Website may be coded with software which enables the Third Party Market Research Company and SIA to track visitors to the Website.
4. UPDATES TO PRIVACY POLICY
4.1 This Privacy Policy may be amended from time to time and the updated versions will be posted on www.silverkris.com and date stamped.
Last updated 1 May 2018.
