The Upcycling Project, a creative collaboration between Singapore Airlines (SIA) and homegrown brands, aims to breathe new life into parts and materials from retired commercial aircraft and inflight service items since it was launched in August 2021. And for the first time since its inception, The Upcycling Project now includes an exclusive collection by Singapore Airlines, designed in-house by SIA.
From 6 July to 18 August 2022, expect to see a myriad of upcycled products, ranging from fashion, lifestyle, furniture to home products that will be displayed under one roof at Design Orchard Singapore during this pop-up event that is open to the public. Snag discounts from 10% to 15% on selected items at the event, and be among the first to witness the exclusive launch of the Designed by Singapore Airlines collection. Out of town during these dates? Products from The Upcycling Project will also be progressively available for purchase on KrisShop and the sales channels of partner brands. So get ready to shop!
From the Designed by Singapore Airlines collection
EXCLUSIVE LAUNCH
Accessorise like a frequent flier: Limited edition SIA aviation tags
Singapore Airlines is launching their first aviation tag as part of the Designed by Singapore Airlines collection. Made from different aircraft skins – the outer surface which covered the fuselage of SIA’s Airbus A330-300, Airbus A380 and Boeing 777-200 – these baggage tags are sure to add flair to your overnight bag or laptop case. There are three tags to choose from, each showing an illustration of the aircraft it was sourced from. Launching exclusively at the event, each individual tag sports its own serial number, so you can rest assured that you will be in possession of a limited edition product. Priced at $78 (excluding GST), you can also select a serial number of your choice for $88 (excluding GST), while stocks last.
EXCLUSIVE PREVIEW
Travel with style: The Carrier Collection
Whether you’re carrying a laptop or an umbrella in case it rains, these waterproof carrier bags, made from repurposed retired Singapore Airlines life vests, are sure to become one of your favourite fashion accessories. Surprise elements, such as a special red zipper pull made from the life vest’s pull tab, will surely charm you. The Runway Shopper Tote features clean lines reminiscent of an airport runway and can be worn in your own way with the versatile long straps, or hand carry it with the short handles. It also comes with a hook closure and an interior side pocket to keep small items secured. Use the handy Lifesaver Zip Pouch to store items such as coins or keys and hang it on your bag, belt or even apparel for easy reach. The versatile Highflyer Messenger Bag sports a unique yet familiar element from retired Singapore Airlines life vests and has an interior laptop or tablet slot as well as multiple exterior and interior side pockets. Organise and locate your daily essentials easily within the many compartments of the Altitude Traveller Bag, which can be carried with the top handles or crossbody with the versatile straps that comes with the bag.
From our collaborations with Singapore brands
EXCLUSIVE PREVIEW OF NEW PRODUCTS
Rest on this: Three-seater by Roger&Sons using Economy Class seats
There is no need for a seat belt as you will surely feel secure in this three-seater that is made from SIA’s Economy Class seats and upcycled sturdy and durable African Mahogany (Khaya) wood from Roger&Sons. Suitable for both sheltered outdoor and indoor spaces, these seats provide a great spot to read a newspaper or enjoy a cup of coffee.
Conversation starter: Bar cart by Commune using a galley cart
The SIA inflight galley cart gets a new lease of life as a statement piece bar cart that is sure to get your guests talking. Admire how the cart’s sleek black powder-coated finish contrasts beautifully with the Walnut veneer storage shelves as you sip your cocktail drink. Store your bar tools in the leather pouch that hangs on the side of the cart. Each limited edition product (only 50 pieces are available) is issued with a unique serial number that is embossed on a silver stainless steel tag.
It’s in the bag: CHARLES & KEITH evening bags using leather from Business Class seats
Impress your colleagues and friends with these specially made designer bags by local brand, CHARLES & KEITH. Not only do the bags feature the leather from SIA’s Business Class seats, even the inner linings are made with the aircraft’s seat fabrics, cushion covers and bedsheets. It is truly an upcycled product, inside and out.
Roomy yet compact: Beyond The Vines Crunch Carrier series using life vests and seat belts
Local fashion brand Beyond The Vines reinterprets its popular Crunch Carrier series in this collaboration with The Upcycling Project. Using life vests for the body and seat belts as a closure mechanism, the bags are available in two sizes that allow you to store many things. Swatches from the life vest that were not used in the bag were made into collectible key chains to reduce wastage.
Time and place for everything: Watch and valet tray stand and crossbody pouch sling by Bynd Artisan using leather from Business Class seats
See how leather from SIA Business Class seats is transformed into sophisticated lifestyle products for everyday use. Spruce up your dresser or work desk with a Watch & Valet Tray Stand that is great for watches, jewellery and other little precious possessions. Meanwhile, the Crossbody Pouch Sling, which also features the iconic Singapore Airlines Batik Motif on the inside, can be used to safely store your travel documents and daily essentials.
The Upcycling Project pop-up store will be at Design Orchard Singapore (250 Orchard Rd corner Cairnhill Rd) from 6 July to 18 August 2022.
Planning your way to the event? If you are driving, parking is available at The Heeren (260 Orchard Rd) and Orchard Building (1 Grange Rd).
If you are taking the MRT, Design Orchard Singapore is a six-minute walk from Somerset MRT.
To reach Design Orchard Singapore by bus, you may take bus numbers 7/7B, 14/14e, 16, 36/36B, 65, 77, 106, 111, 123, 124, 128, 143, 162/162M, 167/167e, 171, 174/174e, 175, 190/190A, 502/502A, 518/518A, 587, 590, 598, 700/700A, 971E or 972/972A.
