A favourite among Korean celebrities, Gentle Monster’s eyeglasses and sunglasses have also graced the infinitely famous visages of Beyoncé and Rihanna. The local label’s designs range from the classic to the truly outré. Even if you’re not in the market for a new pair of shades, the company’s high-concept stores alone are worth a visit, with themes ranging from renovated former bathhouse to fairytale spaceship.
Fragrance shop in a miniature hanok near Gahoe-dong Alley
Part shopping mall, part cultural platform
Flea market around Dongmyo Shrine
Pieces made by renowned Korean craftspeople and artists