Over the past 20 months, Singapore Airlines has been focused on reimagining and enhancing our travel experience. Following the recent announcement of Vaccinated Travel Lanes between Singapore and 15 countries, many of us have been planning and dreaming about our next trips.
Ms Lau Hui Ling, General Manager Brand and Marketing, Singapore Airlines recognises that some may be concerned about in-flight and on-ground experience. “We hope to reassure them that their well-being is our utmost priority, and that we have made significant enhancements to the travel journey.”
The airline’s recently launched campaign aims to reassure passengers that they can travel with a peace of mind. It also offers a preview of the elevated travel experience that’s ready to welcome everyone back when they choose to start flying. The campaign video released on 25 October spotlights passengers at different stages of their journey — starting off at home, moving through the city and to the airport. The passengers featured start to float along the way symbolising the lifting of burden when traveling post-pandemic.
So now that travel adventures are back on the board, what can we expect when we next step on board?
Flexibility is key
Recognising that customers may still be hesitant during these uncertain times, Singapore Airlines has made it a point to remain flexible. Until 31 March 2022, customers can make unlimited changes to bookings, which includes changing travel dates and destinations. More information regarding this can be found in the one-stop Covid-19 Information Centre.
Dining goes digital
A digital in-flight menu is available to customers up to eight days before their flight. As printed menus have been removed to minimise contact with frequently touched items, all food, beverage, amenity and snack offerings can be viewed on your mobile device onboard using in-flight Wi-Fi.
Passengers flying on First, Business or Premium Economy class all have the option to pre-book in-flight meal choices up to 24 hours before flight departure via Manage Booking.
Commitment to cleanliness
Prior to boarding, all customers are provided with an SIA Care Kit. These include a face mask, hand sanitiser and a disinfectant wipe. Hand sanitiser dispensers have also been installed outside all on board lavatories.
Customers requiring coat service from the cabin crew can take advantage of the new disposable coat covers – also introduced to step up hygiene measures.
Looking for a bit of reading material? While print products have been removed to minimise contact with common surface areas, passengers can browse through an E-Library filled with over 200 newspapers and magazines. Take a look at the SingaporeAir mobile app up to 48 hours before the flight.
The in-flight entertainment system can also be navigated through your mobile device using the aircraft’s Wi-Fi network. Use the new digital content portal – which is complimentary for all passengers – to play online games, create personal playlists, sign up for the KrisFlyer programme or view real-time flight path information.
In-flight shopping also became available via the entertainment system on selected flights. Customers can browse the KrisShop catalogue on board. Purchased items will be delivered after the flight. Plans to further upgrade KrisShop and KrisWorld are underway.