As the world’s most awarded airline, Singapore Airlines is renowned for its customer focus and attention to detail. It has once again gone to great lengths for its latest A380 cabin products as well as its regional Business Class seats, working closely with these global industry leaders to deliver an unprecedented inflight experience.
1. PierreJean Vision
Launched in 1975, the French architectural practice has decades of expertise in yacht and aircraft interior design, regularly working with top airlines and boating companies around the world. As such, it was the natural choice for designing the Suites on Singapore Airlines’ new Airbus A380s.
Exuding luxury, elegance and refinement, the new Suites provide customers with a sense of exclusivity and intimacy aboard the A380. Accented with wood and leather, each individual Suite comes decked out with a swivelling armchair upholstered by Poltrona Frau; a separate and foldable bed; an amenity desk with a lighted mirror; and even a proper wardrobe. Adjoining Suites can even be combined to form a large double bedroom.
Founded by French crystal maker and jeweller René Jules Lalique back in 1888, this brand has long been synonymous with exquisite and quality craftsmanship. From art to decorative pieces, from architecture to interior design, from jewellery to fragrances, Lalique’s work today enjoys an undisputed artistic value that is handed down from generation to generation.
With a strategic partnership forged in September 2017, Singapore Airlines customers can now enjoy customised amenities co-branded with Lalique in the new A380 Suites, including stylish sleeper suits, plush and embroidered bedding, and bespoke crystal glassware.
Both Suites and First Class passengers will also receive sleek amenity kits containing travel-sized toiletries from Lalique’s Encre Noire, L’amour or Neroli lines, as well as a scented candle. Lalique amenities, from hand soaps to facial mists and eau de toilettes, are also available in the lavatories.
3. JPA Design
This international design agency already boasts a stellar reputation in the transportation and hospitality sectors; in fact, its cutting-edge design solutions have clinched the Skytrax Best Business Class award five times and counting.
Yet, the firm has pushed the limits with its latest project: the business class seats on Singapore Airlines’ new A380s. These seats feature a revolutionary monocoque structure, with a carbon fibre composite shell that eliminates the need for the traditional metallic subframe, thus creating a more organic silhouette. This in turn frees up more space for under-seat stowage capacity – which means that passengers will have everything they need within easy reach. The seats also feature a wraparound shell to enhance privacy, as well as a larger dining table and mood lighting. Plus, the partitions for the centre seats can be lowered to form couple seating. The result? Optimum comfort and a seamless, streamlined inflight experience.
4. Stelia Aerospace
When it comes to aeronautical design, French aviation firm Stelia Aerospace is undoubtedly a frontrunner in the industry, having worked with major players such as Airbus, Boeing, ATR and more.
It recently lent its expertise to Singapore Airlines’ new regional Boeing 787-10s, supplying its seats for the business class cabin. The seats, which come in a 1-2-1 staggered configuration for direct aisle access, feature a generous 44-inch pitch, reclining to form full-flat 76-inch beds. Plus, they are outfitted with Alcantara padding – the material that is typically used for the interiors of sports cars. Besides comfort, the padding provides a natural noise cancellation effect, so passengers can enjoy a more restful journey.
Clearly, when it comes to creating a superior inflight experience, no detail is too small for Singapore Airlines.
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