Pichitra Boonyarataphan has been designing womenswear since 1980 under her Atelier Pichita label. A champion of Thai artisans and products, she has earned international praise for her unique interpretations of local silks, hilltribe patterns and traditional weaving methods. Lately, as craftsmanship has risen in popularity around the world, her work has become more relevant than ever. Visit the Atelier Pichita boutique in Ekkamai to browse the latest collection from one of Thailand’s leading designers.
