Fancy visiting a 7-Eleven with a twist? The convenience store chain has partnered with beverage brand Coca-Cola to launch the first-ever 7-Eleven x Coca-Cola crossover store. Believe it when we tell you that it’s the furthest thing from your average neighbourhood mini-mart.
Located at the House of Eden along Robinson Road, the two-storey-high structure is accessible via Exit F of Raffles Place MRT. And once you exit the station, you can’t miss it. The store is designed in Coca-Cola’s distinctive red hue, with everything from wall murals to beanbags and the staircase decked out in the striking colour.
At the store’s first level, you’ll be greeted by a large Coca-Cola Splash Tree that’s an ideal backdrop to snap a couple of shots for the ‘gram. Here’s also where you can pick up daily essentials such as snacks, toiletries, beverages and ready-to-eat meals.
The second storey, which serves as a rest and relaxation area, has a noticeably retro vibe, with claw machines that dispense exclusive 7-11 and Coca-Cola prizes (tokens to play will be available when you spend a minimum of S$7, which must include a participating Coca-Cola, Sprite or A&W product); a foosball table; comfy beanbags; and tables and chairs that look straight out of an ’80s diner. There are also charging points and quirky backdrops with cut-outs for even more photo-taking opportunities.
A pit-stop wall pays homage to everything ‘Uniquely Singapore’, from familiar Singaporean colloquial phrases to hawker centre staples, and well-known landmarks.
What’s more, 7-11 is also debuting new hot food items at this store, such as butter and cocoa hazelnut croissants, Angus beef pies, tomato cheese tarts and a fried chicken selection of drumsticks, cutlets and nuggets.
The 7-Eleven x Coca-Cola crossover store is open from 7am to 11pm daily. Only a maximum of 10 people will be allowed into the store at any one time as part of safe-distancing measures.