LORD’s 1974 is the ready-to-wear menswear arm of LORD’s Tailor, a bespoke tailoring family business that has been around for more than 40 years and is seeing its second generation take over some of the reins. Robert Loh, the founder of LORD’s Tailor, has tailored suits for current Malaysian prime minister Tun Dr Mahathir, Datuk Jimmy Choo and even celebrities like Muhammad Ali and Mel Gibson. LORD’s 1974 extends the brand to those who prefer to shop off the rack, offering smart casual and formal shirts, pants and jackets.
