For Singapore Airlines, service doesn’t just exist onboard the plane or inside an airport terminal. The Airline also helps the community through supporting charities, conducting activities such as charity flights and fundraising dinners, as well as encouraging staff volunteerism.
Many of these activities are held in support of local charity Community Chest. In 2015, more than 300 people were treated to a charity flight (above) onboard a Singapore Airlines Airbus A380. Passengers included children with special needs, adults with disabilities, and disadvantaged, elderly men and women.
The Airline also invites the wider community to participate in its charitable initiatives. At the 2016 Singapore Airlines Light Up the Night Carnival – an annual event held in the lead-up to the Singapore Grand Prix – Singapore Airlines organised a special workshop. Members of the public learnt how to make batik roses out of the cloth used in the Singapore Girl’s sarong kebaya. Proceeds from the sale of ready-made roses, and other paid activities at the carnival, were donated to Community Chest.
The Airline also has the Cabin Crew Club for Community Care, otherwise known as the 5Cs programme. Abiding by five key pillars – concern, consideration, compassion, caring and connecting – the group aims to reach out to the underprivileged and those who are physically and intellectually challenged.
Through the 5Cs initiative, volunteers distributed Fu Dai to the less fortunate, including low-income families and the elderly. These goodie bags containing daily necessities brought cheer to the recipients in the lead-up to Chinese New Year in 2016. The 5Cs will do the same for the festive season this year.
Singapore Airlines has also extended its community service to South-east Asia, via its Reach Out Programme by Employees of SIA (ROPES).
This article was originally published by Singapore Press Holdings.
