Singapore Airlines (SIA) customers flying in Business Class have a new amenity kit to look forward to starting on 24 December 2024. Made possible through an exclusive partnership with New York-based slow perfumery brand Le Labo Fragrances, it comprises three products – hand pomade, face mist and lip balm – all thoughtfully curated and placed in an exclusive pouch.
SIA is known for its exceptional service and this partnership elevates the in-flight experience for its Business Class customers, blending SIA’s signature hospitality with Le Labo Fragrances’ artisanal craftsmanship.
Founded in New York’s Nolita neighbourhood in 2006, its original flagship lab is still on 233 Elizabeth Street and its boutique in Singapore is at Ngee Ann City shopping centre. Le Labo Fragrances has built a loyal following with its artisanal approach to perfumery. Known for its hand-blended, made-to-order fragrances, its offerings range from perfumes and face, body and hair care items, to a home collection including candles. For SIA, the partnership with Le Labo Fragrances offers an opportunity to align its premium service with the perfume brand’s ethos of personalised craftsmanship – a value increasingly sought after by discerning travellers.
Designed for sophistication
The amenity kit is available exclusively for Business Class customers travelling with SIA on flights above six hours and is provided upon request. Le Labo Fragrances was closely involved in its direction and design, ensuring that each one is created with as much passion and dedication as its own thoughtfully handcrafted fragrances.
Stored in a waxed cotton canvas pouch inspired by Le Labo Fragrances’ iconic lab aprons, the new Business Class amenity kit’s design reflects the perfume brand’s minimalist aesthetic. Over time, the canvas develops unique textures and hues, making each pouch a personal keepsake, and can be used as a travel document holder.
The contents of the amenity kit – Le Labo Fragrances’ hand pomade in Basil, face mist in Basil and lip balm – are formulated with premium vegan ingredients like shea butter, sweet almond oil, olive oil, aloe vera and rosemary extract.
These formulations echo the brand’s dedication to high-quality ingredients, while the products themselves enhance the travel experience.
Bringing personalised luxury to global audiences
The collaboration with Le Labo Fragrances is another example of SIA’s dedication to cater to a global clientele while incorporating values of craftsmanship. It’s an organic alignment which appeals to travellers who value authenticity, particularly those who are increasingly drawn to experiences that feel personal and unique.
This partnership represents more than an amenity kit refresh, it illuminates where premium travel is headed – the desire for intentional and thoughtful experiences. Through this partnership with Le Labo Fragrances, SIA isn’t just offering customers products that will pamper them during their flight, but essentials that will continue to serve them throughout their entire journey.
