What’s this? Follow the leader! An expandable leaderboard is a web banner that launches multiple panels, covering the top portion of the site content.
The benefits With the site content covered momentarily, the viewer’s attention is directed solely on the expanded ad unit. An expanded version of the leaderboard also allows the display of more information. In its collapse form, the ad appears as a normal leaderboard on the top of the webpage so viewers can choose to view it at any point of time.
| Ad Mechanism: | |
| 1. | Upon page-load, the ad unit appears in its collapsed form as a leaderboard. |
| 2. | The leaderboard will expand downwards upon click. |
| 3. | The expanded ad unit will revert to its collapse form as a leaderboard upon clicking the “Close” button. |
| Applicable ONLY to ads with video: | |
| 1. | The ad unit will remain in its expanded form until the entire video has finished playing. |
| 2. | Clicking the “Close” button on the expanded unit stops the ad at any point and reverts it to its collapse form as a leaderboard. |
| 3. | The video will restart each time the expanded unit is opened. |
| 4. | For ads with video, the expanded unit will not auto-close after video ends. |
HTML5
| Dimensions | Collapsed | 970 pixels (width) by 90 pixels (height) |
| Expanded | 970 pixels (width) by 400 pixels (height) | |
| File Format | HTML5 Banner and/ or Static JPG/GIF | |
| File Size | 800kb (Including HTML, Javascript, CSS and all images) | |
| Links Allowed | Multiple | |
| Positioning of Links | Allowed on all visible areas of the expanded unit excluding buttons and video(if any) | |
| Animation | Collapsed (Leaderboard) | Max. 15 Sec per loop |
| Expanded | Max. 30 sec; NO looping allowed | |
| Buttons requirements | “Close” button must be clearly labeled, with Arial font type, size of at least 8pts. | |
| ClickTag | Please refer to https://support.google.com/richmedia/answer/2672517?hl=en | |
| Backup Image | 728 pixels (width) by 90 pixels (height), not more than 40kb. | |
| Video (if applicable) | Duration | Max. length 30 sec |
| File Size | Max. 2MB (Video file only) | |
| Format | MP4 H.264 | |
| Control buttons (Play, Pause, Stop) | To be placed on ALL frames of the ad | |
| Sound (if applicable) | “Audio ON/OFF” Button to be clearly labelled with Sound OFF by default | |
| Buttons to be positioned on ALL frames of the ad | ||
| Assets Required(For Pure Media Buy) | All Fonts, videos & sound clips used for the creatives. | |
| Mock-ups of artwork must be submitted 12 working days before launch date for pre-approval by HWZ | ||
| Other Requirements | Enabler is needed for HTML5 banner serving with DoubleClick. Please refer to https://support.google.com/richmedia/answer/2672553?hl=en&ref_topic=4525889 | |
| Lead Time (For Pure Media Buy) | 5 working days prior to broadcast 7 working days prior to broadcast for ads with video or with any special requirements | |
| Disclaimers & Notes: | |
| 1. | Any element NOT meeting the stated specifications will be returned for revision; in which case, there might be a possible delay in the expected launch date. |
| 2. | All ad specifications stated indicate the maximum file size allowed. Exceeding the allowed limit stated might incur additional charges. |
| 3. | Publisher reserves the right to reject any creatives that do not adhere to the specifications stated. |
| 4. | Submission of creatives should adhere strictly to the lead time stated. Any delay might result in a possible delay in the expected launch date. |
| 5. | The above specifications may be modified at the Publisher’s discretion at any time. |
