Premium Ad Units offer far more than just animation or click-through functionality to users’ web surfing experience. They tickle visitors’ sight and hearing, prompt visitors to explore them and thus capture their limited online attention span. Micro-metrics such as view time and buttons click-rate are also available for a better understanding of users’ behavior with the ad units.
The current available rich media ad units are:
Rich Media Trafficking for Doubleclick Clients DFA clients & media agencies can traffic & monitor their campaigns with ease using the same Doubleclick platform. The same ad-serving platform reduces ad specification errors, quickens delivery time, and provides a standardized reporting system. Tie in your respective DFA Rich Media Campaign Manager with our Traffic team today!