PRIVACY POLICY FOR SILVERKRIS.COM
Singapore Airlines (SIA) collects Customer Data from you in order to provide you with a safe, smooth and efficient experience with SIA.
This Privacy Policy for
www.silverkris.com outlines SIA’s policy and responsibility in relation to the collection, processing and disclosure of your Customer Data. PART A refers to SIA’s general policy. PART B addresses Customer Data issues specific to usage on SIA websites, and Part C is the Google Analytics Disclaimer. In this policy statement, the phrase “Customer Data” includes only statistical data.
PART A
GENERAL CUSTOMER DATA PRIVACY POLICY STATEMENT
1. CUSTOMER DATA
SIA only collects statistical data, e.g., hits to website on this website. This is stored purely for analytical purposes and is entirely anonymous. This information will not be stored to your customer record and will only be aggregated for statistical analysis to better understand the reader profile and improve SIA’s service offering.
2. PURPOSE FOR COLLECTION, PROCESSING AND DISCLOSURE
Collection
Generally, SIA collects Customer Data in order to fulfil the following purposes:
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Marketing and communicating with you in relation to products and services offered by SIA, our airline and service partners, and our appointed agents.
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Safety, security and legal compliance.
Processing and Disclosure
SIA will endeavour to ensure that its employees, officers, agents, consultants and contractors who are involved in the collection, processing and disclosure of Customer Data will observe and adhere to the terms of this Privacy Policy.
SIA may disclose Customer Data to law enforcement agencies and governments for security, customs, immigration or other purposes permitted by law.
SIA may disclose Customer Data to our lawyers and legal advisors for establishing, exercising or defending our legal rights, or as otherwise authorised or required by law. SIA reserves the right to share your Customer Data as is necessary to prevent a threat to the life, health or security of an individual or a corporate entity such as SIA. Furthermore, SIA may disclose Customer Data, as is necessary, to investigate suspected unlawful activities including but not limited to fraud, intellectual property infringement and privacy.
3. TRANSFER OF INFORMATION OVERSEAS
The SIA corporate head office is based in Singapore. Customer Data may be transmitted to data storage facilities where we keep our central records. The Customer Data may also be transferred to our offices and appointed agents in other countries.
4. CONSENT
SIA will not seek consent for obtaining or using Customer Data because it only consists of statistical data, which is not linked to a customer record.
5. RETENTION
SIA will retain your Customer Data for as long as it is necessary to fulfil the purpose for which it was collected or as required by relevant laws.
6. UPDATES TO THE PRIVACY POLICY
SIA may amend this Privacy Policy from time to time and the updated versions will be posted on
www.silverkris.com and date stamped.
Subject to applicable laws, the prevailing language of the Privacy Policy will be English. In case of any inconsistency in interpretation between the English version and any translation of the Privacy Policy, this Privacy Policy statement in English will prevail.
7. CONTACT US
If you have comments or questions about this Privacy Policy statement, please contact SIA in writing at the address below referencing ‘Privacy Policy for www.silverkris.com':
Public Affairs Department
08D Airline House
Airmail Transit Centre PO Box 501
Singapore 918101
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PART B
PRIVACY POLICY STATEMENT FOR CUSTOMER DATA COLLECTED THROUGH WWW.SILVERKRIS.COM
1. COOKIES
Most websites like ours use cookies to enhance your online experience. Cookies are alphanumeric identifiers that are transferred to your computer's hard drive from your web browser to recognise your preferences and to tailor content to you. The cookies contain your Customer Data, which are only statistical data that are entirely anonymous. Please refer to your browser’s documentation to check if cookies have been enabled on your computer or to request not to receive cookies.
Information and procedures regarding cookie handling are provided by the respective browsers documentation within the browser itself by clicking on ‘Help' and performing a search on ‘Cookies'.
2. CLICKSTREAM DATA
In order to improve your online experience, SIA may track online behaviour or clickstream data to advance your use of our web pages and track referrals from other websites. Such data will not be stored to your customer record, and will only be aggregated for statistical analysis.
3. LINKS TO OTHER WEBSITES
SIA provides you with links to other websites for your convenience and information. Whilst SIA will protect your Customer Data on
www.silverkris.com, SIA cannot control the policies of other sites we may link to. The SIA Privacy Policy does not cover these other websites, and SIA recommends that you apprise yourself of their specific policies.
PART C
GOOGLE ANALYTICS DISCLAIMER
This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies which are text files stored on your computer to help analyse your use of the website. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to a Google server in the USA and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activities for website operators and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where this is required by law or insofar as third parties process this data on behalf of Google. Google will never associate your IP address with any other data held by Google. You may refuse the installation of cookies by selecting the appropriate settings on your browser; however please note that if you do so you may not be able to use the full functionality of this website. By using this website you consent to the processing by Google of data relating to you in the manner and for the purposes mentioned above. As a user of this website you hereby acknowledge that the operator of this website, their vicarious agents, their representatives, associated companies, chief executives, managerial staff, employees and their shareholders accept no liability in connection with the obtaining, transmission, processing and analysis of the above-mentioned data for which reason no claims for compensation can be asserted against these natural persons and legal entities.