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May
2012

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Content accurate at time of publication

01 Jan 2012

Here’s what travellers will be spending their travel dollars on in 2012, according to Euro RSCG Worldwide’s annual global trends report.

Digital Travel

More travellers than ever will rely on social networks to plan their holidays and use apps to steer their every move, from finding the best dim sum in Hong Kong to locating the hottest attractions in Paris.

East meets West

China’s outbound travel is increasing by 20 per cent each year – outbound travellers hit 58 million in 2010 – and hoteliers around the world are offering Sino-friendly menus, hiring bilingual staff and providing Chinese television channels and programmes to cater to their Chinese guests.  

Going Green

With more green hotels dotting the landscape, sustainable travel is looking up. In the UK, a third of hotels plan to install energy-efficient green technology like solar panels.

Farmcations

Families look set to embrace gardening and healthy living by going on farm vacations and visiting sustainable farms to learn how to grow their own food.

Niche Tourism

Holidays for new demographics like baby boomers are being invented and marketed, so expect more packages aimed at segments like the 65 and older.

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